01 / COUTURE
HONFLO COUTURE
高级时装 · 私人定制。以专属廓形、精细工艺与个性化设计，呈现只属于穿着者的风格。Couture and private bespoke creations, shaped through individual silhouettes, refined craftsmanship and personal design.
探索高级定制 / Discover Couture ↗
EASTERN HERITAGE · AVANT-GARDE VISION
BEYOND
THE FORM.
东方意蕴 · 当代锋芒
以东方古典美学为根，以当代先锋精神为表达。HONFLO以创始人在全球各地的生活故事和神学艺术为灵感，营造充满戏剧性的视觉场景。突破传统、融合创新，探索服装、身体与个人风格之间的全新关系。Rooted in Eastern classical aesthetics and expressed through a contemporary avant-garde spirit, HONFLO draws inspiration from the founder’s life stories around the world and theological art, creating dramatic visual scenes. Breaking conventions and embracing innovation, the house explores new relationships between clothing, the body and personal style.
HONFLO · AN EXPRESSION OF INDIVIDUALITY
01 / THE MAISON
承东方之韵，
立当代之形。
HONFLO 融合中式古典美学、装饰艺术的几何秩序与现代先锋时装语言。我们关注廓形、比例、材质与工艺，让东方意境以当代方式重新呈现。HONFLO brings together Chinese classical aesthetics, the geometric order of Art Deco and modern avant-garde fashion. Through silhouette, proportion, materials and craftsmanship, Eastern sensibility is reimagined for today.
品牌旗下设有 HONFLO COUTURE 与 HONFLO FASHION 两大业务线：一条专注高级时装与私人定制，一条探索当代成衣与设计系列。The house is expressed through two distinct lines: HONFLO COUTURE, dedicated to couture and private bespoke creations; and HONFLO FASHION, exploring contemporary ready-to-wear and design collections.
HONFLO · 东方意蕴，当代锋芒
THE HOUSE OF HONFLO
Two expressions.
One vision.
02 / FASHION
HONFLO FASHION
时尚成衣 · 设计系列。以鲜明的视觉态度、当代比例与丰富材质，延展品牌的日常表达。Contemporary ready-to-wear and design collections, defined by a distinctive visual attitude, modern proportions and expressive materials.
探索设计系列 / Discover Collections ↗
HONFLO COUTURE · PRIVATE BESPOKE
为您特制，
独此一件。
私人定制，从遵循个人气质为起点，从头饰到鞋履的全套设计搭配，建立真正属于您的艺术语言。Private bespoke begins by honouring your individual character. From headpieces to footwear, every element is designed as a complete ensemble, creating an artistic language that is truly yours.
01
私享沟通 / Consultation了解需求、场景与个人风格，确定设计方向。Understanding your needs, occasions and personal style to define the creative direction.
02
专属设计 / Design确定廓形、面料、结构与个性化细节。Selecting the silhouette, fabrics, construction and individual details.
03
立体量身 / Fitting通过量体与试身调整比例和穿着体验。Refining proportion and comfort through measurements and fittings.
04
匠心交付 / Delivery完成制作与检验，交付专属作品。Completing the making and final inspection before presenting your one-of-a-kind piece.
HONFLO FASHION · CONTEMPORARY WARDROBE
穿着态度，
自成风格。
HONFLO FASHION 将品牌的东方审美与先锋视角转化为当代衣橱。当云锦、苏绣、烫金与螺钿等中式经典，融合激光雕刻、3D打印、喷绘与编织等工艺，呈现别出心裁的意趣，打造具有辨识度的设计系列。HONFLO FASHION translates the house’s Eastern aesthetic and avant-garde perspective into a contemporary wardrobe. Chinese classics such as Yunjin brocade, Suzhou embroidery, gilding and mother-of-pearl inlay meet techniques including laser engraving, 3D printing, spray painting and weaving. The unexpected dialogue between heritage and innovation creates distinctive design collections with a singular point of view.
从日常造型到特别场合，每一组作品都围绕独立个性展开，不追随单一潮流定义。From everyday dressing to special occasions, each collection celebrates individuality rather than following a single definition of trend.
浏览品牌影像 / View Editorial ↗
THE ATELIER · CRAFT & DETAIL
工艺，是
时间的艺术。
设计在工坊中转化为真实触感，华丽的云锦、飘逸的羽毛、清香的皮革还有众多珠宝配饰。我们关注面料肌理、剪裁精度、结构比例与每一处细节，我们与各国艺术家和手工匠人合作，让创意经由工艺成为可以穿着的雕塑。In the atelier, design is transformed into a tangible experience through sumptuous Yunjin brocade, flowing feathers, fragrant leather and an array of jewellery and accessories. We focus on fabric texture, precision of cut, structural proportion and every detail. Working with artists and artisans from around the world, we transform creativity through craftsmanship into wearable sculpture.
真正的精致，往往存在于不轻易被看见的地方。True refinement often lives in the details that are not immediately seen.
FOUNDER｜创始人
HONGLI FLORIAN PAN
FOUNDER & CREATIVE DIRECTOR
潘泓力（HONGLI FLORIAN PAN）出生于上海，毕业于意大利柏丽慕达时装学院（POLIMODA）。
早年，他曾旅居意大利、法国等欧洲国家，随后又在迪拜与新加坡工作和生活。在奢侈品行业经历周期更迭的岁月里，他曾数次转换职业方向，也曾选择离开熟悉的工作环境。然而，无论身处何地，他始终随身携带画册，坚持创作，从不同文化、城市与人生故事中汲取灵感。这些丰富而鲜活的经历，不仅不断拓展他的艺术视野，也让他愈发坚定了创立个人品牌的初心。
2026年，在一次返回上海的旅途中，他构思出了品牌名称 HONFLO。这个名字简洁地融合了东西方姓名的元素，恰如品牌未来的设计理念，呈现出鲜明的跨文化特质，以及古典与当代交融的独特魅力。
HONFLO 以高级定制时装为核心。即使在极简主义与实用主义盛行的当下，创始人依然坚定地相信奢华与繁盛之美。他希望以更前卫、更年轻的设计语言，重新诠释中式繁荣主义，将东方美学的丰盛、华丽与力量转化为当代时装表达，塑造一种能够突破时代局限、历久弥新的韧性之美。
Born in Shanghai, Hongli Florian Pan graduated from POLIMODA, the Italian fashion institute.
His early years took him across Europe, where he lived in Italy and France, before continuing his professional and personal journey in Dubai and Singapore. During a period of profound change in the luxury industry, he went through several career transitions and departures from established paths. Yet wherever life took him, he carried his sketchbooks with him and continued to create. Drawing inspiration from the people, cultures, cities and stories he encountered, he gradually developed a broader artistic perspective and an even stronger conviction to establish his own fashion house.
In 2026, during a journey back to Shanghai, he conceived the name HONFLO. A concise fusion of Eastern and Western elements of his own name, it reflects the cross-cultural identity that lies at the heart of the house — where heritage and modernity, East and West, converge in a distinctive creative language.
At the heart of HONFLO lies its couture vision. Even in an era dominated by minimalism and utilitarianism, Pan remains devoted to the expressive power of opulence and aesthetic grandeur. Through a more avant-garde and youthful design language, he seeks to reinterpret Chinese exuberance for a contemporary generation — transforming its richness, splendour and cultural depth into a resilient beauty that transcends the spirit of its time.
FOUNDER · HONFLO
PRIVATE APPOINTMENT
开启专属
定制旅程。
如需了解 HONFLO COUTURE 高级定制、HONFLO FASHION 系列或品牌合作，请留下联系信息与初步需求。For enquiries about HONFLO COUTURE, HONFLO FASHION or potential collaborations, please leave your contact details and a brief description of your request.
HONFLO · OFFICIAL CONTACT
官方联系渠道 · OFFICIAL CHANNELS
官方联系渠道 · OFFICIAL CHANNELS